Skip to main content

Cart.com Returns Home to Houston, Eyes Future Growth

Published Nov 20, 2023 by Taylor Tatum

Downtown Houston skyline dusk

E-commerce unicorn Cart.com has announced the relocation of its global corporate headquarters to Houston, returning to its roots after a brief stint in Austin. 

The end-to-end e-commerce services provider, originally founded in Houston in late 2020, experienced unprecedented growth fueled by the COVID-19 pandemic. The startup officially hit unicorn status earlier this year after a $60 million Series C round raised its valuation to $1.2 billion. 

According to the company, Houston’s central location and transportation infrastructure will facilitate improved connectivity among its seven corporate offices, including international offices in Poland and Mexico, and 14 distribution centers nationwide. In addition to those key factors, Houston’s status as a dynamic business hub also played a significant role in the company’s decision to return home. 

“I couldn’t be happier to bring Cart.com back home to Houston as we continue to revolutionize how merchants sell and fulfill products to meet customers anywhere they are,” said Cart.com Founder and CEO Omair Tariq. “The idea for Cart.com was born in Houston and we’ve always maintained a strong local presence with the majority of our executive team and board based here. As our customer mix increasingly moves upmarket and our own needs evolve, I’m confident Houston has what we need as we look towards the next stage of Cart.com’s growth story.” 

The move will also unlock a deeper talent pool as the company augments key back-office functions including accounting, finance, HR and legal in one of the top cities nationally for Fortune 500 companies and talent. 

According to the Partnership’s 2022 Houston Business Insider publication, Houston is home to more than 1.1 million millennials, reflecting a 25 percent increase over the last decade. With its population in that age group continuing to grow, Houston ranks among the top 10 cities in the U.S. for attracting millennials and retaining college graduates. 

“Cart.com’s homecoming is a testament to why companies repeatedly choose Houston to scale their business with its diverse and dynamic economy along with its unparalleled talent pool that cuts across technology, professional services and global trade,” said Bob Harvey, Partnership President and CEO. “We’re excited to support Cart.com’s continued growth and look forward to the company’s contribution to Houston’s growing tech community.” 

Boasting one of the nation's largest ports and two international airports, complemented by a robust talent pool and the cultural richness of one of the most diverse cities, Houston is a prime destination for companies aiming to maximize growth and efficiency. Cart.com’s relocation is not merely a shift in headquarters but a testament to the city’s capacity to foster success at every stage of business development.  

Learn more about Houston’s talent pool and workforce

Related News

Living In Houston

The Guide to an Unforgettable Night in Houston

2/5/24
Houston is a vibrant metropolis that thrives in the arts and curates a plethora of cuisines. Whether you are planning a Galentine's Day or the perfect night out with your significant other, its historical landmarks and award-winning menus will earn a special place in your heart this Valentine’s Day.  Click to expand Candlelit Dinner  A satiable bite is never too far. With diverse culinary offerings, Houston allows you to enjoy a tasty lamb curry and sticky toffee pudding from the 2024 James Beard Award semifinalist Jun after a candlelight concert. Explore other acclaimed restaurants in Houston here.  Click to expand Enjoy the View  On a budget? Stargazing under James Turrell’s Twilight Epiphany is never amiss. Don’t skip the Rothko Chapel, one of Houston’s most historical landmarks, followed by a wood-fired slice from Nonno’s Family Pizza Taven just around the corner.  Click to expand Restore Yourself  Go for a scenic walk at Hermann Park, a sprawling 717-acre landscape, or an afternoon stroll at the Houston Botanic Garden. Shop a variety of wellness items for your cupid after a yoga class and sound bath at the Wellness Market on Feb. 11.  Click to expand Create Your Own  Many small businesses host remarkable guided workshops that gratify your senses. From cake decorating to perfume mixology creating your own treasure and cherished memories with loved ones is a classic night in The Bayou City.  Learn more about living in Houston.   View this post on Instagram A post shared by Live, Work Houston (@liveworkhou)
Read More
Living In Houston

New Infrastructure Projects Aim to Enhance Walkability in Houston

2/5/24
Houston is undergoing a transformative evolution, striving to redefine its urban landscape and enhance the quality of life for its residents. Amidst the sprawling highways and iconic skyscrapers, Houston is often deemed an unwalkable city. However, many projects are underway or have been recently completed to change that narrative.  North Post Oak Road Pedestrian Bridge    Spanning 600 feet across I-10/Katy Freeway, the North Post Oak Road Pedestrian Bridge offers a safe route for pedestrians and cyclists travelling to Memorial Park and surrounding areas that have limited sidewalk access. Nearly three years in the making, the new bridge, a project led by METRO Houston, finally opened to the public in October.  Click to expand Montrose Boulevard Improvements Project   Aiming to increase safety in one of Houston’s most bustling neighborhoods, the project features the construction of wider sidewalks for pedestrians and cyclists, a median closure at Montrose and W Clay St and improvements to drainage and utilities. In efforts to also beautify the area, over 100 new trees will be planted in existing medians and along sidewalks. The first segment of the project is expected to begin later this year with work along W Clay to Allen Parkway, according to Chron. The project is set to be completed in the second quarter of 2025.  Click to expand East Blocks  Slated to break ground in the second quarter of 2024, the project will transform warehouses in Houston’s vibrant East Downtown neighborhood into a massive 10-block mixed-use district dubbed East Blocks. While the project will add a mix of retail and restaurant space, it also aims to enhance walkability in the area, converting the site’s former railways into four city blocks of green space that will connect the revitalized warehouses.   Additionally, East Blocks will include an open-air alleyway concept to connect three buildings along Hutchins and McKinney Street and a walking and biking loop that will provide easy access to the new district from Downtown and the Columbia Tap trails that run through EaDo and the East End.     Buffalo Bayou Greenway Connector Project   A new trail, part of the Buffalo Bayou Greenway Connector Project, a larger initiative that aims to increase walkability for pedestrians across the city, will break ground this year, connecting two of Houston’s largest and most popular parks – Memorial and Buffalo Bayou Parks.   Click to expand Uptown/Memorial Park Trail  Announced in November, this proposed project aims to increase accessibility for cyclists and pedestrians via a new trail connecting Uptown to Memorial Park. With over $18 million in funding, the proposed trail connection includes a new route along Post Oak Boulevard with wide sidewalks to accommodate pedestrians and bicycles and then a new bridge crossing over Buffalo Bayou, eventually leading into Memorial Park. If approved, the project will take 12 months to complete.  While there is still work to be done, there has been a noticeable shift in Houston’s urban landscape, with South Houston earning second place on Redfin’s list of “The Top 10 Most Walkable Cities in Texas.”  These infrastructure projects in Houston signify a definitive step towards a more walkable and livable urban environment, solidifying the city's commitment to improving residents' quality of life. As these initiatives take shape, Houston emerges as a leader in urban development, setting a precedent for other cities to follow.  Discover more about living in Houston. 
Read More

Related Events

Economic Development

State of Education

The Greater Houston Partnership invites you to the State of Education on May 9 at the Royal Sonesta. The success of our region relies on a thriving public education system providing equitable…

Learn More
Learn More
Executive Partners